“A fine line between enjoying motorcycling responsibly and pushing the limits”

Motorcycle ‘legend’ and TV presenter Henry Cole is the face of a new publicity campaign aimed at motorcyclists in Devon and Cornwall.

Henry, who is best known for his eccentric antics on ITV’s ‘The Motorbike Show’ and ‘Find It, Fix It, Flog It’ on Channel 4, fronts the powerful new campaign from the Vision Zero South West road safety partnership.

The video, filmed at his famous shed studio in Oxfordshire, sees Henry read a letter from Cornish motorcyclist Jason addressed to his mother, apologising for his actions in the wake of a real-life motorbike crash in the county.